Ad & social media creative sizes
Every size for paid and organic, on one page. Tick what you need and send your designer a link that opens on exactly those specs.
Find the sizes you need
Filter, tick the rows, then copy or share. The link remembers your filters.
What this is for
You need a designer to make a Facebook ad. You do not want to send them a link to a page with sixty sizes on it and hope they find the right nine.
So: filter to the platform, tick the placements you are actually running, and press Copy shareable link. What lands in their inbox opens on exactly those rows and nothing else. Or press Copy for designer and paste a plain-text brief straight into WhatsApp.
The rule that saves the most rework
Design once at 1080 × 1350, keep everything important inside a centred square.
From that one file you can crop to 1:1, to 1.91:1 and to 9:16 without losing anything that matters. Making a separate file per placement is how a campaign ends up going live with one stretched image because somebody ran out of time.
Safe areas, which are not optional
Platforms crop, and the crop changes depending on where your creative appears — feed, profile grid, explore, notification thumbnail. You control none of it.
- Everything: keep faces, logos and text inside the middle 80%.
- Stories and Reels: also clear the top 14% and bottom 20%. That is where the profile bar and the call-to-action sit.
- YouTube channel art: the safe area is only 1546 × 423 out of a 2560 × 1440 canvas. Almost everyone gets this wrong once.
File size limits that actually bite
| Where | Limit | What happens |
|---|---|---|
| YouTube thumbnail | 2 MB | Hard reject. The commonest upload failure there. |
| Google Ads image | 5 MB | Asset refused, ad may not serve. |
| LinkedIn video | 200 MB | Upload fails silently on slow connections. |
| TikTok video | 500 MB | Rejected at upload. |
Upload at the listed size, not above it
Every platform re-compresses what you give it. Upload something small and it compresses an already small file, which looks soft. Upload something enormous and it gets re-encoded anyway, sometimes more harshly. The listed size is the one the platform expects.
Sizes move, but less than people claim
The core numbers have barely changed in years: 1080 × 1080, 1080 × 1920 and 1200 × 630 have been stable for a long time. Cover photos and banners change more often, so check those before a rebrand rather than trusting any list, including this one.
Common questions
How do I send just the Facebook ad sizes to my designer?
Filter to Meta ads, tick the placements you are running, then press "Copy shareable link". The URL you send opens on exactly that selection. If they would rather have text, press "Copy for designer" and paste it into an email or WhatsApp.
Does the link remember what I ticked?
Yes. The platform, format, search and every ticked row are encoded in the URL, so whoever opens it sees the same view you did.
Do I need a different file for every placement?
No, and trying to is why campaigns slip. Design at 1080 × 1350 with the important content centred, then crop from that one file. It covers the feed, square, landscape and vertical.
Why do the ad and organic sizes differ for the same platform?
They mostly do not. What differs is what an ad adds: a headline, a description and a call-to-action button underneath the creative. The image itself is usually the same shape.
How current is this?
The core sizes are stable and have been for years. Covers, banners and anything tied to a platform redesign change more often — check those against the platform before a big launch.
Want this checked on your real account?
A tool can only work with the numbers you give it. If you want someone to look at what is actually happening in your ad account, the first conversation is free.
Book a free consultation