Meta Conversions API: why pixel-only tracking under-reports your leads
If you are running Meta on the pixel alone, you are hiding a meaningful share of your own conversions from the algorithm that needs them most.
· 3 minBeyond the Click
What happens after someone clicks — the funnel, the tracking and the follow-up that turn paid traffic into customers. Written from live accounts.
Why your Google Ads leads cost more every quarter
Rising cost per lead is usually not an auction problem. It is a conversion-rate problem you are paying Google to hide.
28 Aug 2026 · 4 min readHow much should I spend on Google Ads? The maths, not a range
Every agency gives you a range. A range is useless without your numbers. Here is how to work out your own floor in about ten minutes.
· 3 minPerformance Max: the five things you can still control
PMax hides the levers, it does not remove them. Here is what still moves the numbers when the campaign type refuses to show you where the money went.
· 3 minWhy sending ad traffic to your homepage wastes most of your budget
Your homepage is built for people who already know you. Ad traffic does not, and it converts accordingly.
· 3 minA GA4 conversion setup that does not lie to you
Most GA4 properties report confidently and wrongly. Here is the setup order that produces numbers you can make decisions from.
· 3 minGoogle Ads or Meta Ads: which should you start with?
There is one question that decides it, and it is not about your industry or your budget.
· 3 minNine questions to ask before you hire anyone to run your ads
The answers separate people who run accounts from people who run reports.
· 4 minThe negative keyword audit that pays for itself in a week
Ninety minutes in the search terms report is usually the highest-return work available in any Google Ads account.
· 3 minYour leads are not bad. Your follow-up is slow.
The gap between a form submission and your first reply does more damage to conversion rate than almost anything you could change in the ad account.
· 3 min