Beyond the Click — Premkumar Ragav https://premkumarragav.in/blog/ What happens after someone clicks — the funnel, the tracking and the follow-up that turn paid traffic into customers. Written from live accounts. en Sat, 05 Sep 2026 15:54:11 GMT Why your Google Ads leads cost more every quarter https://premkumarragav.in/blog/why-your-google-ads-leads-cost-more-every-quarter/ https://premkumarragav.in/blog/why-your-google-ads-leads-cost-more-every-quarter/ Thu, 27 Aug 2026 22:00:00 GMT Rising cost per lead is usually not an auction problem. It is a conversion-rate problem you are paying Google to hide. Meta Conversions API: why pixel-only tracking under-reports your leads https://premkumarragav.in/blog/meta-conversions-api-why-pixel-only-tracking-under-reports/ https://premkumarragav.in/blog/meta-conversions-api-why-pixel-only-tracking-under-reports/ Thu, 20 Aug 2026 22:00:00 GMT If you are running Meta on the pixel alone, you are hiding a meaningful share of your own conversions from the algorithm that needs them most. How much should I spend on Google Ads? The maths, not a range https://premkumarragav.in/blog/how-much-should-i-spend-on-google-ads/ https://premkumarragav.in/blog/how-much-should-i-spend-on-google-ads/ Thu, 13 Aug 2026 22:00:00 GMT Every agency gives you a range. A range is useless without your numbers. Here is how to work out your own floor in about ten minutes. Performance Max: the five things you can still control https://premkumarragav.in/blog/google-ads-performance-max-what-to-control/ https://premkumarragav.in/blog/google-ads-performance-max-what-to-control/ Thu, 06 Aug 2026 22:00:00 GMT PMax hides the levers, it does not remove them. Here is what still moves the numbers when the campaign type refuses to show you where the money went. Why sending ad traffic to your homepage wastes most of your budget https://premkumarragav.in/blog/landing-page-vs-website-homepage-for-ads/ https://premkumarragav.in/blog/landing-page-vs-website-homepage-for-ads/ Thu, 30 Jul 2026 22:00:00 GMT Your homepage is built for people who already know you. Ad traffic does not, and it converts accordingly. A GA4 conversion setup that does not lie to you https://premkumarragav.in/blog/ga4-conversion-tracking-setup-that-actually-works/ https://premkumarragav.in/blog/ga4-conversion-tracking-setup-that-actually-works/ Thu, 23 Jul 2026 22:00:00 GMT Most GA4 properties report confidently and wrongly. Here is the setup order that produces numbers you can make decisions from. Google Ads or Meta Ads: which should you start with? https://premkumarragav.in/blog/google-ads-or-meta-ads-which-first/ https://premkumarragav.in/blog/google-ads-or-meta-ads-which-first/ Thu, 16 Jul 2026 22:00:00 GMT There is one question that decides it, and it is not about your industry or your budget. Nine questions to ask before you hire anyone to run your ads https://premkumarragav.in/blog/what-to-ask-before-hiring-a-performance-marketer/ https://premkumarragav.in/blog/what-to-ask-before-hiring-a-performance-marketer/ Thu, 09 Jul 2026 22:00:00 GMT The answers separate people who run accounts from people who run reports. The negative keyword audit that pays for itself in a week https://premkumarragav.in/blog/negative-keywords-the-audit-that-pays-for-itself/ https://premkumarragav.in/blog/negative-keywords-the-audit-that-pays-for-itself/ Thu, 02 Jul 2026 22:00:00 GMT Ninety minutes in the search terms report is usually the highest-return work available in any Google Ads account. Your leads are not bad. Your follow-up is slow. https://premkumarragav.in/blog/why-leads-go-cold-follow-up-speed/ https://premkumarragav.in/blog/why-leads-go-cold-follow-up-speed/ Thu, 25 Jun 2026 22:00:00 GMT The gap between a form submission and your first reply does more damage to conversion rate than almost anything you could change in the ad account.