Industry · India, United Kingdom

Paid ads for retail and e-commerce brands

Whether you sell a luxury watch or a pack of leaf plates, the job is the same: reach buyers at the right moment and keep the cost of each sale sensible.

What makes retail different

High-ticket buys need exact intent

Someone selling a Rolex searches for exactly that. Brand-specific campaigns match the ad to the search, word for word.

Product brands need the whole funnel

Awareness, then traffic, then a lead form. Skipping straight to “buy now” usually costs more per sale.

Test small, then scale what wins

A tidy test tells you where the cheap results are before you put real money behind them.

Case studies

Real accounts I have run. Every figure is from the account itself.

Money for Watches

United Kingdom · Google Ads

Continuously managed Search for a UK luxury watch buyer — 2,295+ conversions and £246K+ in managed spend.

217Conversions
£7.80Avg. cost per click
2,295+Total conversions
£246K+Managed spend

What I did

  • Maintained a dedicated, brand-specific Search structure — Rolex-focused campaigns alongside broader luxury watch terms — to match ad copy tightly to search intent
  • Ran a primary, always-on "Rolex UK" campaign to carry the bulk of monthly volume, paired with a leaner evergreen campaign for incremental low-cost conversions
  • Continuously reviewed cost-per-click and cost-per-conversion month over month to keep acquisition costs sustainable in a high-ticket, considered-purchase category

The account delivered 217 conversions from 2,024 clicks at £7.80 average CPC and a £72.75 blended cost per conversion. One standout month alone brought in 29 conversions at just £6.43 average CPC. Overall the account reflects a genuine long-term partnership, with 2,295+ conversions and £246,000+ in cumulative managed ad spend.

Joanna Leaf Plates

India · Meta Ads

444 leads at a ₹32.26 blended cost, built on a full-funnel Awareness → Traffic → Lead Form system for an eco-friendly tableware brand.

444Total leads
₹32.26Blended cost per lead
8.5L+Total impressions
₹12.00Lowest CPL (SCM 1:3:3 test)

What I did

  • Ran a dedicated top-of-funnel Awareness campaign to build broad brand reach at a highly efficient cost
  • Layered in a Traffic campaign to drive engaged link clicks and warm the audience ahead of conversion-focused efforts
  • Launched separate bottom-of-funnel Lead Form campaigns per product line (Joanna Leaf Plates, Joanna Paper Plates, and an SCM-targeted variant) to capture direct in-platform inquiries

The account generated 444 total leads at a blended ₹32.26 cost per lead, on ₹23,026 of managed investment, reaching 486,861 unique accounts and 855,588 impressions. The Joanna Leaf Plates Lead Form campaign was the single largest contributor at 271 leads (₹31.24/lead), while the SCM 1:3:3 test on Paper Plates pushed cost per lead down to just ₹12.00 — a clear, validated path to scale further.

Common questions

Google or Meta for my shop?

Google when people already search for what you sell; Meta when you need to create the demand. The watch buyer below runs on Google Search, the plate maker on a full Meta funnel.

Is a small budget enough to test?

Often, yes. The plate brand below generated 444 leads on ₹23,026, and one test brought the cost per lead down to ₹12.

How do you keep costs sensible?

By reviewing cost per click and cost per conversion every month and moving budget to what is working, rather than spreading it evenly.

Want the same for your retail business?

The first conversation is free: 45 minutes on your numbers, your margins and what one customer is worth to you. If ads are not the right spend for you right now, I will say so.

Book a free consultation

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