Real accounts I have run. Every figure is from the account itself.
SP
Selvam Packers & Movers
India · Google Ads
Rebuilt a stalled Search account and delivered 8.3× more monthly leads at 84% lower cost.
8.3×More monthly leads
-84%Lower cost per lead
11.41%Account CTR
18.4%Top campaign conv. rate
What I did
- Rebuilt the account from day one with two purpose-built campaigns — "New Local Chennai" for in-city moves and "New Outside Chennai" for outstation routes — replacing the legacy mixed-intent structure
- Configured conversion tracking around the actions that matter for a moving company — phone calls, WhatsApp/message leads and "get directions" actions — and shifted budget toward the highest-converting ad groups
- Retained and refined route-level keyword logic (Chennai–Bangalore, Chennai–Coimbatore, Chennai–Madurai, Chennai–Hyderabad, Chennai–Salem) so each corridor could be measured and optimised independently
Comparing results before and after the handover, average monthly leads rose from 9.7 to 80 (8.3×) while cost per lead dropped from ₹1,505 to ₹240 (-84%). The account delivered 3,227 clicks and 28,293 impressions at an 11.41% CTR. The new "New Local Chennai" campaign became the top performer — 166 leads at ₹70.07 per lead and an 18.4% conversion rate.
VK
VK Packers & Movers
India · Google Ads
Compounding growth across 6 South Indian cities — CTR more than doubled, cost per conversion down 12%.
1,740Conversions
+145%CTR improvement
-12%Cost per conv. reduction
6 citiesSouth India footprint
What I did
- Structured campaigns by city/region for granular budget control and location-specific ad copy across all six markets
- Built a high-intent keyword list centred on transactional, local-service terms — "packers and movers [city]", "house shifting services near me" — rather than broad, generic terms
- Continuously refined match types and search term targeting to raise CTR from mid-single digits into double digits over the engagement
The account delivered 11,316 clicks, 134,250 impressions and 1,740 conversions at an 8.43% average CTR, ₹16.04 average CPC and ₹104.31 blended cost per conversion. CTR climbed from 5.57% to 13.67% — a +145% improvement — while average leads grew from 124 to 190 (+53%) and cost per conversion fell 12%, from ₹105.44 to ₹93.07. The keyword "packers and movers madurai" was the single biggest lead driver at 215 conversions, with "packers and movers vellore" the most cost-efficient at ₹93.62 per conversion.