Real accounts I have run. Every figure is from the account itself.
OL
OP Locksmith
Australia · Google Ads
13,093 leads across 6 Australian cities on a $2.8M+ Search program — core keywords converting up to 46.8%.
13,093Leads delivered
A$2.8MManaged ad investment
46.8%Peak keyword conv. rate
6 citiesMulti-city footprint
What I did
- Built a hyper-local, geographically segmented account — dedicated city campaigns (Melbourne, Sydney, Brisbane, Perth, Adelaide, Gold Coast) plus suburb-level ad groups for areas like Altona, Berwick, Werribee and Frankston
- Prioritised the highest-converting intent — "locksmith", "locksmith near me" and "emergency locksmith" — backed by service-specific groups for car unlock and cheap/city locksmith searches
- Continuously refined ad groups and keyword mix, expanding proven winners and rolling out new suburb and city campaigns as data validated them
The account delivered 13,093 leads from 73,185 clicks and 861K+ impressions at an 8.5% average CTR, on A$2.8M of managed investment. The flagship Melbourne "Locksmith Near Me" ad group alone generated 2,280+ leads, and the core "locksmith" keyword converted at up to 46.8% — nearly double typical local-service benchmarks. In total it has delivered 67,000+ leads and 281,000+ clicks, scaling from a single-city pilot into a 6-city, suburb-by-suburb structure.
EL
Efficient Loft
United Kingdom · Google Ads, Display, Call-Only Campaigns
1,154+ conversions across an 8-campaign account — 24.87% peak CTR, more than 5× the UK home services benchmark.
1,154+Conversions
£87K+Ad spend managed
24.87%Peak CTR — Loft Insulation
£24.99Lowest cost/conv. — Media
What I did
- Managed 8+ simultaneous campaigns across Search, Display, Call-Only and Media formats under one account
- Built tightly-themed keyword groups and high-relevance ad copy for the Loft Insulation campaign, driving quality scores high enough to sustain a 24.87% CTR
- Deployed Display and Media campaigns for cost-efficient brand reach alongside direct-response Search — the Media campaign alone delivered 114 conversions at £24.99 each
The account generated 1,154+ conversions on £87,000+ of managed spend. The Loft Insulation Search campaign reached a 24.87% CTR and 7.87% conversion rate — more than 5× the ~4% UK home services benchmark — while the Media campaign delivered the account’s most efficient cost per conversion at £24.99, and key ad groups sustained up to 89.90% absolute top-of-page impression share.
CH
Clearview Home Services
Australia · Google Ads, Call-Only Campaigns
411 qualified local leads across 3 cities — 16.44% peak CTR on a A$41.5K budget.
411Conversions
16.44%Peak CTR — Gutter campaign
A$68.14Cost/conv. — Gutter campaign
3 citiesGeographic expansion
What I did
- Built separate Search campaigns per service line for granular budget and bid control, rather than one generic home-services campaign
- Expanded geographically in stages — launched in Brisbane, then scaled to Gold Coast and Sunshine Coast once the model proved out
- Managed a 500+ keyword strategy across exact, phrase and broad-match-modifier types, with continuous negative-keyword pruning to protect budget
Across A$41.5K in managed spend, the account delivered 411 conversions from 5,476 qualified clicks. The Gutter Cleaning campaign hit a 16.44% CTR — well above the 2–5% Australian home services benchmark — at A$68.14 per conversion, while Roof Cleaning converted at 14.19%. Top-of-page impression share held at 70–81% across major campaigns as coverage expanded from Brisbane to Gold Coast and Sunshine Coast.