Word counter
Words, characters, reading time and the limits that matter — all updating as you type.
Your text
Type or paste. Nothing is uploaded — the counting happens on your own computer.
Counts
Against common limits
How long should it be?
| What you are writing | Sensible length |
|---|---|
| Page title | 50–60 characters |
| Meta description | 140–155 characters |
| Blog post that ranks | 1,200–2,000 words |
| Landing page | 500–900 words |
| Cold email | Under 125 words |
| Product description | 150–300 words |
These are starting points, not rules. A 600-word page that answers the question fully will beat a 2,000-word page padded to hit a target.
The number that actually predicts readability
Not word count — words per sentence. Somewhere around 15 to 20 is comfortable for most people. Past 25, readers start losing the thread and re-reading, and on a phone they usually just leave instead.
The quickest fix costs nothing: find every "and" joining two complete thoughts, and replace it with a full stop. Most long sentences are two short ones wearing a coat.
Reading time and why it is on the page
Average silent reading is roughly 200 to 250 words a minute. Reading aloud is much slower — around 130. If you are writing a video script or a voiceover, use the speaking time, not the reading time, or your 60-second ad will run to 90.
Common questions
How are words counted?
Anything separated by a space counts as one word, which is how word processors and editors count. A hyphenated word like "well-known" counts as one.
Does it count as I type?
Yes, instantly. There is no button to press and nothing is sent anywhere — the counting runs in your browser.
Why does my character count differ from Twitter or LinkedIn?
Those platforms count links as a fixed length regardless of the real URL, and count emoji as two characters. For plain text the counts match.
Is my text stored?
No. Nothing is uploaded, saved or logged. Close the tab and it is gone.
Want this checked on your real account?
A tool can only work with the numbers you give it. If you want someone to look at what is actually happening in your ad account, the first conversation is free.
Book a free consultation